1. Canon
  2. Firemní produkty, služby a řešení společnosti Canon
  3. Firemní poznatky – Novinky o B2B a tiskovém odvětví

  4. Canon Think Guides – Market Insights for the Print World

THINK Guides

These insight guides look at the current landscape of the Retail, Design, and Packaging markets and how the print world can tap into these fast moving markets.

How is the retail market changing and what opportunities does that bring for print?

This guide will look at the current retail landscape and how it is undergoing a period of rapid change. It will look at the innovations that are set to change the way we purchase, what role the print world has and how print service providers (PSPs) can tap into today’s dynamic, fast moving and lucrative retail market.
Guide Contents:

  • The evolution of retail
  • Consumer Psychologies
  • Connected consumers
  • Innovation
  • Where’s the opportunity for print (traditional shops, print, advertising)
Think Retail

How is the packaging market changing and what opportunities does that bring for print?

This guide will look at the evolving role of packaging in the marketing process and how both the changing retailer and consumer landscape is shaping it. It will look at both the present and the future of packaging from a consumer and brand perspective. From the impact of demographic changes to economic, environmental and social influences, the European packaging industry has never been so dynamic.
Guide Contents:

  • The evolution of packaging
  • Consumer perspective
  • Brand and retailer perspectives
  • The opportunity for printers
Think Packaging

How is the creative industry changing and what opportunities does that bring for print?

This guide will explore the creative economy’s current achievements across Europe and the trends that are defining and shaping its growth. It will also highlight how print service providers (PSPs) can tap into these resilient, dynamic and innovative industries and how, they can work together, using print as a route to new opportunities and innovation.
Guide Contents:

  • The creative industry today
  • Consumer perspective
  • Insights for tomorrow
  • The opportunity for printers
Think Creative

How is legislation, sustainability and technology changing Architecture, Engineering and Construction, and what does it mean for print?

The building industry as a whole is shaped by some of the world’s biggest trends and movements. This guide will look at the current building design and construction space and how it is affected by the latest changes in law and technology. It will look at how the methods and processes used by the AEC sector are being redefined by digital transformation and changes in available technologies. It will also explore how this transformation can unlock considerable opportunities for PSPs.
Guide Contents:

  • The move to digital
  • A smarter revolution
  • Global Growth
  • Print in contemporary building design and construction
Think Build

How is legislation, sustainability and technology changing Architecture, Engineering and Construction, and what does it mean for print?

Think Décor will look at the trends that are currently shaping the European décor industry and how brands and consumers are helping to define its growth. Looking at both the present and future landscape, it will also highlight how print service providers (PSPs) can tap into this diverse market using print solutions as a way of creating an entirely bespoke experience.
Guide Contents:

  • Décor today
  • Décor tomorrow
  • Creating experience with sensory marketing
  • Emerging trends in print
  • Décor by design
  • The future of innovation
  • 3D printing
Think Décor

How personalisation is shaping the world of print, what are the key industries affected by this trend and what are the market opportunities for print service providers (PSPs)?

The building industry as a whole is shaped by some of the world’s biggest trends and movements. This guide will look at the current building design and construction space and how it is affected by the latest changes in law and technology. It will look at how the methods and processes used by the AEC sector are being redefined by digital transformation and changes in available technologies. It will also explore how this transformation can unlock considerable opportunities for PSPs.
Guide Contents:

  • The benefits of personalisation – and why
  • Trends and applications shaping its growth
  • Personalisation and ROI
  • Personalisation and mass customisation
  • Personalisation and digital print
  • Future of print and personalisation
Think Personal

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