Oslavme sílu tisku! Do Poingu na Production Printing Business Days míří specialisté na umělecký tisk

PRAHA, 20. září 2017 – Až do tohoto čtvrtka bude mít přibližně pět set návštěvníků veletrhu Production Printing Business Days konaném v německém Poingu na to, aby si pod jednou střechou prohlédli nejnovější technologie Canon zaměřené na tisk. Chybět nebudou ani novinky v podobě produktů Océ ProStream a Océ Colorado 1640, jejichž prodej byl zahájen letos na jaře.

Přímo na akci bude k vidění i nová řada černobílých produkčních tiskáren na jednotlivé listyOcé VarioPrint 6000 TITAN, která byla představena teprve v srpnu. Celá akce se ponese v duchu sloganu „Oslavme sílu tisku“. Kromě zařízeních samotných na návštěvníky čeká i představení uměle vytvořené multikanálové kampaně s názvem Elemental, jež prostřednictvím například POS a inzertních materiálů nebo propagačních obalů demonstruje, jak lze ideálně využít a propojit různé typy marketingové komunikace, která však má jeden cíl – zaujmout zákazníka.

Více informací k této události si můžete přečíst níže v angličtině.

Jeppe Frandsen, Canon Europe Executive Vice President, comments: “Print service providers (PSPs) and inhouse printers visiting Production Printing Business Days will see how Canon has continued to develop its offering for the professional graphic arts market since drupa 2016 just over a year ago. Last year in Düsseldorf we showed visitors the huge range of opportunities we can help them create for their business, sharing an enormous portfolio of real print applications to motivate them to evolve by unleashing the power of print. Having expanded our graphic arts portfolio since then with exciting new solutions for the production of high-quality direct marketing collateral and wide-format signage and graphics, they will find even more to inspire them here in Poing this week.”

The full range of Canon technologies on show at Production Printing Business Days includes high-volume continuous feed and cutsheet inkjet presses (Océ ProStream 1000, Océ ColorStream 6000 Chroma, Océ VarioPrint i300), production and light production toner presses (imagePRESS C10000VP, imagePRESS C850/C750), and wide-format devices for flatbed and roll-to-roll production (Océ Arizona 1280 and 6170, Océ Colorado 1640, Océ ColorWave 700.) The finishing and workflow solutions being demonstrated include products from GMC, EFI, Dalim, Axode, Cosmos and Pageflex.

Elemental – an integrated, multi-channel product launch campaign
Among many real-life applications being created in Poing, the highlight for visitors is the opportunity to experience the production of a fully integrated multi-channel consumer marketing campaign for the launch of the fictional Elemental beauty brand. Featuring original images captured by renowned fashion photographer and Canon Ambassador Clive Booth, the Elemental campaign illustrates how a PSP can facilitate and deliver a complete campaign, from advertising and direct mail to raise initial brand awareness, through instore promotions and exclusive events in the retail space, all the way to purchase and the unboxing experience.

At Production Printing Business Days 2017, visitors will discover 27 individual Elemental campaign assets from promotional communications, to retail point-of-sale materials, to instore décor, to promotional packaging. The showcase vividly illustrates how these diverse pieces of campaign collateral complement one another and work together to deliver a consistent customer journey, moving seamlessly between digital and analogue marketing channels.

Frandsen explains: “We devised the Elemental campaign to show customers their potential to work with brand owners and agencies to produce intelligent, omni-channel campaigns that leverage the visual and tactile impact of print to gain consumer attention, create deep brand engagement and stimulate purchase. The printed output is visually stunning, reflecting the exceptional quality that can be achieved with digital production solutions right across the technology spectrum today, while the diversity of the campaign assets demonstrates the versatility of digital technology to help PSPs deliver a vast spectrum of printed applications. The Elemental ‘concept’ campaign conveys very powerfully why print remains a fundamental element of the brand communications mix.”